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  • Writer's pictureApricus Venue

It’s time for a change in 2023. This year is Viva Magenta.

Move over subtle blush pink and former pastel colors we saw in 2022!

This year is Viva Magenta.

What is a Pantone color?

The creators themselves tell us this Pantone color ”provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.”

Pantone colors were made to help color match. It’s a vital part of the fashion world. Designers look to the Pantone color to produce the right color based on what is provided.

What does this have to do with weddings? - A lot!

This year’s color has been dubbed Viva Magenta 18-1750. The company calls this lovely shade of pink “brave and fearless”.

We’re here to tell you that this color is one for the ages! This poppy color is going to be hit this coming year for all weddings. So make room, here she comes!

The color comes from the primary color family-red. Pantone recently wrote, "Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."

When planning a wedding you usually describe the dream day with adjectives like joyful, beautiful, and fairytale-like, and that’s just what comes to mind when you see this bold, beauty!

Planning a wedding with Viva Magenta can look many different ways. Maybe it’s going to be the star of all the colors you’ll use and up front and center in the florals and decorations from the ceremony to the reception. Perhaps your idea is to just have a splash here and there throughout the day. Whatever your take is on including this “brave and fearless” color, it’s sure to be a smash!

Start off your planning by selecting a radiant invite with the color in mind! Add the color through text, design, or photo. Guests will see the theme right from the start. Go ahead and let the fun begin!

Planning your look for the day can also be influenced by the color of the year. Adding the color through lipstick or nail polish can be a fun and playful way to add the lovely hue. Accessorize with hair pieces or jewelry that have pops of the beautiful red for both you and other bridal party members.

Don’t forget this year’s bridesmaid dress trend of selecting the color and having different style dresses for each lovely lady! Not only does it make it fun for each bridesmaid to choose what fits their personality type, but it also allows for diversity in what fits each body type differently as well. Who doesn’t want their girls to feel comfortable and confident next to them?

Even the groom and groomsmen can have fun with the color! Custom cuff links, pocket squares, ties, or even socks can bring the pop to the party!


A surefire way to incorporate the color is through your florals.

Flowers bring so much life to a wedding and play such a huge part in the day. The bride’s bouquet is a reflection of her personality. The flowers, textures, and colors that she loves shine a light through their beauty.

All bridesmaids typically carry a similar style bouquet to tie into the bride’s look. The groom and groomsmen will have boutonnières to match and give them a color pop and keep with the style and theme.

Ceremony flowers, florals for the aisle, table centerpieces, floral table runners, cake toppers, and more are fabulous ways to get that pretty pigment included.

Many flowers that have the Viva Magenta color are roses, lilies, daisies, tulips, peonies, and ranunculus. All of these flowers are lively with the neutral flowers we love to give filler, texture, and beauty to all arrangements. So start flower shopping now and decide how bold you’ll go!

Drink it in! Really though. Create a custom cocktail with the hue in mind and guests can enjoy a drink and carry your colors in hand. Including cranberry juice, grenadine, and other colorings can help add to the party theme color.

Top off those sweet treats with Viva Magenta for an all-around look! Using berries, icings, jellies, and glazes, you can add color and fill the bellies of your guests.

Dessert bars are wildly popular in the way of weddings. When selecting your baker, share your idea and plans with them and have the treats tailored to your vision! This trend will be a sweet one!

Tables can be adorned with Viva Magenta in linens, glassware, china, and more. Go big with a statement piece in your linens, or for a more neutral look with a pop of color, use solid linens with bright centerpieces to match your selection. Other options are to try a runner or fabric linen napkins to tie it in. Again, you decide how much or how little you want to include.

Here at Apricus, we have many linen options to choose from to cover your tables with your desired look. If we don’t have exactly the style you want, talk to us about our preferred vendors who specialize in these areas!

A big trend for weddings includes custom vinyl dance floors and flower walls. Designers can help create these fun centerpieces with your color choices and theme in mind.


Dance the night away or capture fun photos with Viva Magenta!

The possibilities are literally endless to tie in this year’s color, Viva Magenta! The year 2023 is going to be filled with the punchy color that’s both “brave and fearless” and we are here for it! We can’t wait to see the beauty created!

When creating a dream wedding or event, Apricus Venue is front and center to the current trends and helps each party with the details for their big day. Talk to us about scheduling a tour to start planning today!


Contact us today to get your big day scheduled!

We would love to host your next celebration or event here at Apricus Venue.

Give us a call today to discuss our available dates. (940) 400-3590


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